Blog: Resonance; The Social Wavelength Blog, post: “#McDStories to ‘Dear Shameful’: Social Media is NOT easy for brands”
Comment awaiting approval!
“This is a great article that contains good advice for how to avoid social media gaffes….” I forgot to copy the comment before I added it and I can’t see what I wrote until it’s approved! I mentioned how important it is for brands to make sure that their social media communication runs smoothly, and especially liked the tip about factoring social media into the budget: just because the sites are free to use does not mean they don’t need to be professionally maintained!
Blog: State of Search, post: “Five Ways for Local Businesses to Grow their Twitter Followers and Business”
“This blog is so helpful! I started using these tips for the small business that I work for! Keep up the great advice :)”
Blog: Emily Stark’s class blog, post: “Viral media”
“Everyone is totally jumping on the viral bandwagon these days and trying to start some “buzz”. Volkswagon saw a lot of success at this year’s Super Bowl as a result of last year’s. They released a teaser trailer for their commercial this year. Yeah, yeah, it worked I guess. But COME ON!!!! A TRAILER for a COMMERCIAL?? Really? And it worked!
Ladies and gents, we’ve passed the point of being annoyed by commercials. Now we want to see commercials for upcoming commercials. Good grief.”
Blog: The Brand Builder, post: 10 Things You Still Need to Know About Social Media/Social Business
“Great points! I like how all of them are straight and to the point– I like your tone. Sometimes you have to lay it all on the table and if these things are news to anyone, they’re doing it wrong!
I particularly liked the first point: social is what you ARE, not what you DO. If you don’t care about customer relations in real life, putting yourself on the internet is not going to make one difference. Social media is a TOOL, not a cure-all for crappy service/products.”
Blog: Dee Eunice, post: “Facebook the Changes”
“I am also annoyed with all of the rapid changes Facebook makes, but look at it this way: if they aren’t evolving and keeping up with the times (they are a-changin’), someone else will take its place. The reason Facebook became the new Myspace is because it literally became the NEW Myspace. Myspace maybe could have stayed on top, but they got too comfortable.
The customers/users control the market these days. Facebook must know what we want better than we do, because if they weren’t giving it to us, we’d just find it somewhere else. We all seem to hate the changes, yet we stick around and eventually just stop arguing.”
Blog: Solo-E.com, post: “How To Sell Your Services Using Client Success Stories”
“Just make sure your success stories method doesn’t backfire like #McDStories! Monitor carefully and honestly.”
Blog: Six Pixels of Separation, post: “The New Media Diet“
“That is so true about the banner ads… I’m not sure why marketers thought that making them more invasive and annoying would make me more willing to click on them. The only reason I could imagine an increase in traffic would be from accidental clicks on the ad when trying to hit the moving X to close it!
As a “digital native” I urge marketers to try harder. COME AND GET ME!”
Blog: The Anti-Social Media, post: “Why Won’t Google+ Die?”
“I don’t know why people are still holding on to G+. Internet hipsters, I think. Too cool for Facebook but too stubborn to realize their ship is sinking.
G+ isn’t going anywhere! Still!”
Blog: Spin Sucks, post: “The KONY Video: What Worked and What Didn’t Work”
“It seemed as though Invisible Children put all of this effort into the video and then just kind of let it fall flat on its face. Then they made a sequel video touting “awareness” as their main goal and down playing the lack of real action. Internet activism at its finest.
Great analysis of the campaign!”
Blog: Ashley Hutcherson’s class blog, post: “We Never Mixed Business With Pleasure… Well Until Now”
“I would never take a job that asked that of me! I would turn them down and kindly tell them to screw off haha. I don’t think they need to go that far. If they can find my Facebook on their own and want to look through it, fine. But they’re certainly not getting my password nor will I log-on for them and let them peruse through all of my stuff. No way!
I don’t think this kind of stuff is important in new hires. Standard job interviews worked just fine 10 years ago. They can work just fine now.”
Blog: Kaitlyn Horbal’s class blog, post: “Can Social Media Split Families Apart?”
“Oh boy! I love how things that happen on Twitter are SUCH A BIG DEAL! I can’t even believe some of it is newsworthy… I remember it was a huge deal when Katy Perry unfollowed Russel Brand haha. Ridiculous!
But yes, people need to keep their family drama OFF OF THE INTERNET! I’ve seen a lot of crazy stuff on my newsfeed. People sometimes forget how public it all is. Use more discretion!”
Blog: Anthony Forte’s class blog, post: “Trayvon Martin and Social Media”
“Sometimes I think social media can do more harm than good. People, strangers I mean, are investing too much time into trying to re-construct Trayvon’s character, looking to justify his death. The same goes for Zimmerman, trying to either prove his innocence or demanding prosecution.
People fail to realize that it doesn’t MATTER what Trayvon posted on his Twitter before he was shot and killed. It doesn’t MATTER how nice and put together Zimmerman looks in a suit. All that matters and all that is relevant to the case is what happened that night. And people really should just stay out of it because they don’t know what happened.
And that dude with the hoodies comment needs to just shut his mouth. That’s the dumbest thing I’ve ever heard. And I watched the first three seasons of Jersey Shore…”