Engage!: Chapter 12

6 Mar

I know that when I become a professional and start putting myself on-line not just for purposes of entertainment, I need to develop a “personality” for the brand that I end up creating for myself.  Solis stresses that it’s important that it’s important to be consistent with the professional personality- that is to say, let’s not mix business with pleasure.

It’s a good idea for companies’ employees to have two online personas/profiles: professional and personal.  But even with your personal profile, you have to be aware that if it is public, you likely that you will just naturally be associated with your profession and the company you work for.  While you will have your own personal space to technically say “whatever you want” it’s important to be mindful of the link that people will ultimately make between you and your job.

It’s also important that on the professional profile, everything that is said is devoid of any REAL LIFE personality of its user, if in conflict.  Every attribute and characteristic within each posting needs to be in line with that of the company.  While you are on your employee Twitter account, you are a direct representative and spokesperson for the brand for which you work.  The stuff posted on that profile may be tightly controlled, and it probably should be.

The best way to avoid mixing up business and pleasure is to just keep everything separate.  Don’t post about how hungover you are on your work Twitter or bash your boss on your personal Twitter, and I think you’ll be alright.

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