Remember “Kony 2012”?

5 Apr

No? You don’t? Let me remind you.

About a month ago, Facebook and Twitter were lighting up with a new video and trending topic. “Kony 2012” was everywhere.  It was Invisible Children’s latest attempt to acquire money and enough public support to finally go after Joseph Kony, the man responsible for the abduction of Ugandan children to build a brain-washed army of children.  The video made a very emotional appeal and people were up in arms, ordering their bracelets and printing their KONY 2012 posters, ready to paint the town red and “make him famous.”

The video topped over 100 million views in six days, making it the most viral video in history.

As with all trends, the Kony 2012 movement and the Invisible Children ogranization faced much criticism.  Claims were made that only 30% of donations made to IC actually went to the cause and the rest went towards video production, travel and their pensions.  The tumblr “Visible Children” went almost as viral as the Kony video did and just as quickly as people had posted the video calling their Facebook friends to action, they were taking the videos down and slamming Invisible Children for being dishonest, money-hungry, ineffective co-conspirators with the Ugandan government.

Who’s to say what’s true or false?  I haven’t bothered to research the claims made against Invisible Children or the financials they’ve posted on their website in defense.

What I do know is this: nobody is talking about Kony 2012 these days, except maybe to comment on how no one is talking about Kony 2012 these days (like me!).

Take a look at the Google trend for the word “kony” during the month of March 2012.

Mentions of "kony" during the month of March 2012, compiled by Google Trends

As big of a movement as it started out as, as genius an employment of every facet of social media the Kony 2012 movement had the potential to be, it took less than a month for the world to give up on it.

And what happened to Jason Russel (the man narrating the video)?  Word on the street is, he had a mental breakdown after all of the criticism he and his organization faced.

Invisible Children posted a sequel to the original Kony 2012 video, but it didn’t amount to much.

Much like the Kony 2012 movement as a whole.


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